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Privacy policy

This privacy policy outlines how we collect, use, store, protect your personal data, and safeguard your rights. This policy is drafted in compliance with Belgian law and the General Data Protection Regulation (GDPR).

1. Identity and Contact Details of the Data Controller

The data controller responsible for processing your personal data is:

  • Name: Arties Vision

  • Address: Gentsesteenweg 24, 8500 Kortrijk

  • Email Address: letsconnect@artiesvision.com

2. What Personal Data Do We Collect?

We may collect the following categories of personal data:

Data You Provide:

  • First and last name

  • Email address

  • Phone number

  • Postal address

  • Payment details (if applicable)

  • Any other information you voluntarily provide (e.g., via contact forms or surveys).

Data Collected Automatically:

  • IP address

  • Browser type and version

  • Pages visited and time spent on our website

  • Date and time of your visit

  • Technical data such as device information, operating system, and other diagnostic data.

Data from Third Parties:

In some cases, we may receive data from third parties, such as social media platforms or payment processors.

3. For What Purposes Do We Process Your Data?

We process your personal data only for legitimate purposes, including:

  • Delivering the products and services you request.

  • Processing and managing your orders and payments.

  • Providing customer service and support.

  • Sending newsletters or promotional emails (with your consent).

  • Improving our website and services through analysis of user behavior.

  • Complying with legal obligations (e.g., accounting and tax requirements).

  • Protecting our rights and property, such as in legal disputes.

  • Displaying tailored advertisements and conducting marketing activities, including targeted ads based on your preferences and behavior (with your explicit consent).

4. Legal Basis for Processing

We process your personal data solely on the basis of the following legal grounds:

  1. Consent: When you have explicitly provided consent, such as for receiving promotional emails or personalized advertisements.

  2. Contract Performance: When processing is necessary to perform a contract with you.

  3. Legal Obligation: When we must process data to comply with a legal requirement.

  4. Legitimate Interest: When processing is necessary for our legitimate business activities, provided that your rights and freedoms are not violated.

5. How Do We Protect Your Data?

We take appropriate technical and organizational measures to protect your data against loss, misuse, unauthorized access, disclosure, alteration, or destruction. These measures include:

  • Encryption of data (e.g., SSL certificates for our website).

  • Secure storage of data in systems that meet industry standards.

  • Limiting access to personal data to authorized personnel only.

  • Regular security audits and updates of our systems.

6. How Long Do We Retain Your Data?

We retain your personal data no longer than necessary for the purposes for which it was collected unless a longer retention period is required by law. Specific retention periods include:

  • Data related to purchases: Up to 7 years (as required for accounting obligations).

  • Marketing data: Until you withdraw your consent or up to 5 years after your last interaction with us.

  • Automatically collected data: Up to 12 months.

7. Sharing Your Data with Third Parties

We never sell or rent your data to third parties. We share your personal data only in the following cases:

  • Service Providers: To deliver our services (e.g., payment processors, hosting providers, or delivery services).

  • Advertising Partners: To display personalized advertisements, we collaborate with external advertising partners. These parties may collect data such as your browsing behavior and preferences via cookies or similar technologies. This is done only with your explicit consent.

  • Legal Obligations: When we are required to disclose your data to government or regulatory authorities.

  • Legal Proceedings: When necessary to protect our legal interests.

In all cases, we ensure that these parties implement appropriate security measures and use your data solely for the purposes for which it was shared.

8. Your Rights Under the GDPR

You have the right to:

  • Access: Know what data we hold about you and request a copy.

  • Rectification: Correct inaccurate or incomplete data.

  • Erasure: Request the deletion of your data unless we are legally required to retain it.

  • Restriction: Restrict the processing of your data in certain circumstances.

  • Objection: Object to the processing of your data for direct marketing or based on legitimate interest.

  • Data Portability: Receive your data in a structured, commonly used, and machine-readable format or transfer it to a third party.

  • File a Complaint: Lodge a complaint with the Belgian Data Protection Authority (DPA) if you believe your rights have been violated.

Contact Details of the Data Protection Authority:

9. Use of Cookies and Tracking Technologies

Our website uses cookies and similar technologies for the following purposes:

  • Functional Cookies: To ensure the basic functionality of the website.

  • Analytical Cookies: To collect statistics on website usage.

  • Marketing Cookies: To display personalized advertisements and content based on your preferences and behavior. This includes:

    • Tracking your activities on our website and potentially other websites.

    • Sharing data with external advertising partners, such as Google Ads or social media platforms, to display targeted ads.

You can manage your cookie preferences through your browser settings or via our website’s cookie settings. Upon your first visit to our website, you will be asked to explicitly consent to the use of marketing cookies.

10. Changes to This Privacy Policy

We reserve the right to update this privacy policy at any time. Any changes will be published on this page with a clear notice. Please review our policy regularly to stay informed of any updates.

11. Contact

For questions, requests, or complaints regarding our privacy policy or the processing of your data, you can contact us via:

  • Email: letsconnect@artiesvision.com

    This privacy policy is effective as of 01/01/2025.

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